ANALYTICAL CRM
Providing the right message to the right person at the right time
Customer Relationship Management means more that just keeping a record of all your dealings with each customer in one database, however this is the most a user can gain from using the average CRM solution.
Ardentia Search adds the information access and sharing dimension to CRM. Our solutions compliment CRM solutions by providing your customers and customer facing staff with easy access to the information they need to ensure the relationship is satisfactory and profitable.
Our solutions will also integrate information from email, documents and unconnected databases that you may not have been able to hold in your existing CRM package.
Ardentia Search makes it easier for you to provide your customer with the right information.
- Full access to your catalogue of stock with current availability.
- A full audit trail of all web enquiries undertaken by your customers.
- Secure access to their accounting and supply chain information.
- A push mechanism to deliver notifications of offers etc direct to your customers’ desktop.
Our solutions provide your sales and marketing staff with the information they need:
- Powerful ad-hoc enquiry facilities to review account activity.
- 360 degree view of all information relating to customers, including the 80% that resides in document and email repositories.
- A visualisation tool for segmenting and grouping customers.
- Easy web access.
- Direct access via excel for use in standardised worksheets.
- Full integration into desktop organiser so they can always find the right information when they need it.
"We provide integration into document stores, CRM packages and email and SMS communications packages to ensure that you maximise the potential of your customer relationships."

