LINKS WITHIN THIS SECTION
- Business Intelligence
- Analytical CRM
- Lotus Notes
- Direct Marketing
- VENNgeance
- iWIN
- NetSearch For SugarCRM
"NetSearch has massively reduced the time it takes me to extract and analyse our data."
Gareth Hodgson, Everton FC’s Data Manager
DIRECT MARKETING
Run more campaigns, more frequently and more successfully at less cost
Everyone knows that mass marketing is a numbers game with a few very clear performance variables.
The mechanics of Direct Marketing mean that to succeed a campaign requires strong organisation, clear planning and creative thinking.
For an individual campaign you will have set a budget for the cost of the campaign and defined the number of targets you are calling, mailing or emailing.
The industry recognized KPI’s that can be used to calculate the success of the campaign are: response rate and conversion rate.
You have a clear offer, so the best way to improve the response rate is to target the people most likely to be interested in the offer; at the time when they are most likely to want the offer.
The biggest hurdles blocking your progress with your response and conversion rates all start with the data!
- The Complexity Hurdle – It always seems to be a chore to get the data organized in the way you need to decide who to target.
- The Time Hurdle – If the data is not clean and available in the right format than you have to spend much longer cleaning and organizing it.
- The Cost Hurdle – time is money and if the job is too complex you need to hire more technical support to get a result.
NetSearch is a customer and prospect data mining facility that has been designed and used by Marketing staff to reduce the size of these hurdles.
With NetSearch you don’t need to be technical to ask finely tuned business questions, build reusable customer and prospect segments and load them directly into your SugarCRM installation.
"The excessive costs and time scales of the customer data mining and cleansing process has caused the majority of companies, even the major banks, to compromise. They have to put up with extremely low response rates; the waste of a large proportion of the campaign and a high level of customer and prospect dissatisfaction with irrelevant or unwanted communications."
With NetSearch you can reduce the cost and time scales needed to mount direct marketing campaigns and still improve your response rates by being more focused on approaching the right person at the right time.