Ardentia Search Ltd

NEWS

Everton Football Club use NetSearch to help to drive sales

Everton Football club have purchased NetSearch to provide their marketing and data management team with the ability to identify which supporters to target and when to target them with specific offers and promotions. Previous marketing efforts had involved blanket mailers to the entire database meaning that costs were high but conversion rates low. Since its installation, NetSearch has proved more and more invaluable to the club with every revision.

"Everything is working great! We’ve used NetSearch this week to identify individuals who have bought tickets for all three fixtures so far to directly target with a season ticket offer."

Gareth Hodgson, Data Manager Everton Football Club