"NetSearch has massively reduced the time it takes me to extract and analyse our data."
Gareth Hodgson, Everton FC’s Data Manager
VENUEMASTER
Ticketing solutions are widely used throughout the Arts and Leisure Industries.
Limitations of existing ticketing solutions include:
- Users are unable to carry out complex queries with the existing primitive search and enquiry functionality.
- External reporting tools have to be used and complex SQL queries written for each business question, creating excessive costs and delays.
- Enquiry results are not always 100% accurate.
- Because of the negative impact on data entry speeds, users are unable to perform large complex queries during the working day.
Ardentia Search solutions work in conjunction with a variety of ticketing solutions including Venuemaster from Ticketmaster to enable users to identify revenue generating and cost saving opportunities. Our solutions provide you with the ability to really get to know your data. Revenue enhancing activities such as cross selling and up selling become more successful when access to important information is given to non technical users, including senior managers and directors.
Our solution increases the capacity of your staff to run a larger number of focused sales and marketing campaigns regardless of their technical skill level. By segmenting your target audience and targeting them with offers relevant to them, campaigns become more successful and cheaper to produce. Football Clubs can use Ardentia Search solutions to identify supporters who are most likely to be interested in attending a game and encourage them to book tickets.
Important customer information stored within these solutions can be invaluable to many different departments within an organisation. As a result, ticketing and IT staff can receive regular requests for information. By providing secure access to information at all levels, users are more able to make accurate business decisions based on the information instantly available to them.
In addition, other data important to an organisation may include CRM, Retail and Corporate information. This information can be found disparately located throughout multiple databases. Ardentia Search solutions provide a combined view of all the customer information an organisation holds no matter where this information is held.